1. INTRODUCTION
This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.ascend.world.
By providing us with your data, you warrant to us that you are over 13 years of age.
Ascend is the data controller and we are responsible for your personal data (referred to as “we,” “us,” or “our” in this privacy notice).
Contact Details
Our full details are:
Full name of legal entity: Ascend; operating under Ascend World Limited
Email address: bill.lawry@ascend.world
Postal address: Orchard House, Downside Common Road, Cobham, Surrey KT11 3NP
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at info@ascend.world.
2. WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT
Personal data means any information capable of identifying an individual. It does not include anonymized data.
We may process the following categories of personal data about you:
- Communication Data: Any communication that you send to us, including through the contact form on our website, via email, text, social media messaging, social media posting, or any other communication. We process this data for communication purposes, record keeping, and for the establishment, pursuit, or defense of legal claims. Our lawful ground for processing this data is our legitimate interest in replying to communications, maintaining records, and establishing, pursuing, or defending legal claims.
- Customer Data: Data relating to any purchases of goods and/or services, including your name, title, billing address, delivery address, email address, phone number, contact details, purchase details, and card details. We process this data to supply goods and/or services you have purchased and to maintain records of these transactions. Our lawful ground for processing is the performance of a contract between us and/or taking steps at your request to enter into such a contract.
- User Data: Data about how you use our website and online services, along with any data you post for publication on our website or through other online services. We process this data to operate our website and provide relevant content, ensure the security of our website, maintain backups, and enable website publication and administration. Our lawful ground for processing this data is our legitimate interests in properly administering our website and business.
- Technical Data: Data about your use of our website and online services, such as your IP address, login data, details about your browser, length of visit to pages, page views, navigation paths, frequency of use, time zone settings, and other technologies on your devices. We process this data to analyze your use of our website, protect our business, deliver relevant content and ads, and understand the effectiveness of our advertising. Our lawful ground for processing is our legitimate interest in properly administering our website, growing our business, and deciding our marketing strategy.
- Marketing Data: Data about your preferences in receiving marketing from us and our third parties, and your communication preferences. We process this data to enable you to participate in promotions like competitions, prize draws, and giveaways, deliver relevant content and ads, and measure or understand the effectiveness of advertising. Our lawful ground for processing this data is our legitimate interests in studying how customers use our products/services to develop them, grow our business, and decide our marketing strategy.
We may use Customer Data, User Data, Technical Data, and Marketing Data to deliver relevant website content and ads to you (including Facebook ads or other display ads) and measure or understand the effectiveness of the advertising. Our lawful ground for this processing is our legitimate interests in growing our business. We may also use such data to send you other marketing communications, where the lawful ground for processing is either consent or legitimate interests (i.e., to grow our business).
Sensitive Data
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health information, genetic, or biometric data. We do not collect any information about criminal convictions and offenses.
Where we are required by law to collect personal data or under the terms of our contract with you, and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you do not provide us with the requested data, we may need to cancel a product or service you ordered, and we will notify you at the time.
We will only use your personal data for the purpose it was collected for or a reasonably compatible purpose if necessary. If we need to use your data for a new, unrelated purpose, we will notify you and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where required or permitted by law.
We do not carry out automated decision-making or automated profiling.
3. HOW WE COLLECT YOUR PERSONAL DATA
We may collect data about you by you providing it directly to us (for example, by filling in forms on our site or sending us emails). We may also automatically collect certain data about you as you use our website through cookies and similar technologies. Please see our cookie policy for more details.
We may receive data from third parties such as analytics providers (like Google), advertising networks (like Facebook), search information providers (like Google), technical, payment, and delivery service providers, and data brokers or aggregators.
We may also receive data from publicly available sources, such as Companies House and the Electoral Register inside the EU.
4. MARKETING COMMUNICATIONS
Our lawful ground for processing your personal data to send you marketing communications is either your consent or our legitimate interests (i.e., to grow our business).
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and have not opted out. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt out of receiving marketing emails from us at any time.
Before we share your personal data with any third party for their own marketing purposes, we will obtain your express consent.
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at Anjali.Sudarshan@ascend.world.
If you opt out of receiving marketing communications, this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations, etc.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may need to share your personal data with the following parties:
Other companies in our group who provide services to us.
Service providers who provide IT and system administration services.
Professional advisers, including lawyers, bankers, auditors, and insurers.
Government bodies that require us to report processing activities.
Third parties to whom we sell, transfer, or merge parts of our business or assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
6. INTERNATIONAL TRANSFERS
We share your personal data within our group of companies, which involves transferring your data outside the European Economic Area (EEA).
Countries outside the EEA do not always offer the same levels of protection for your personal data. Therefore, European law has prohibited transfers of personal data outside the EEA unless the transfer meets certain criteria.
Many of our third-party service providers are based outside the EEA, so their processing of your personal data will involve a transfer of data outside the EEA.
Whenever we transfer your personal data outside the EEA, we do our best to ensure a similar degree of security of data by implementing safeguards, such as:
Transferring data to countries that the European Commission has approved as providing adequate protection for personal data.
Using specific contracts or codes of conduct or certification mechanisms approved by the European Commission.
If we use US-based providers that are part of the EU-US Privacy Shield, we may transfer data to them as they have equivalent safeguards in place.
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.
7. DATA SECURITY
We have implemented security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorization. We also allow access to your personal data only to employees and partners who have a business need to know such data. They will process your personal data only on our instructions and must keep it confidential.
We have procedures in place to deal with any suspected data breaches and will notify you and any applicable regulator of a breach if we are legally required to do so.
8. DATA RETENTION
We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for satisfying any legal, accounting, or reporting requirements.
For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they stop being customers.
In some cases, we may anonymize your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
9. YOUR LEGAL RIGHTS
Under data protection laws, you have rights in relation to your personal data, including the right to request access, correction, erasure, restriction, transfer, object to processing, and (where the lawful ground of processing is consent) withdraw consent.
You can see more about these rights at:
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
If you wish to exercise any of the rights set out above, please email us at Anjali.Sudarshan@ascend.world.
You will not have to pay a fee to access your personal data (or to exercise any of your other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive, or refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or exercise any of your other rights). This is a security measure to ensure personal data is not disclosed to any person who has no right to receive it.
We aim to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.
If you are not happy with how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would appreciate it if you contact us first so we can try to resolve it for you.
10. THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
11. COOKIES
You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.